For pop-up markets
Tell shoppers where the market pops up
A pop-up market's crowd forgets you between dates. A follo keeps them close, and tells them where and when you'll appear next.
How it works for you
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Create an Event follo for the market
Name it for the market, not a single date.
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Hand out the code at every market
On vendor tables and on the flyers from the last market.
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Announce the next one
Location changes, schedule changes and weather calls.
Example messages
Elm Street Pop-Up: location change
Next month we're at the old depot on Front Street.
Elm Street Pop-Up: schedule change
Doors open at 4 instead of 5 for the holiday market.
Elm Street Pop-Up: weather update
Rain moves us indoors to the depot hall.
Where the QR code goes
Ask every vendor to keep a QR card on their table, and print it on the flyers you hand out for the next market.
Put the link on your social posts so shoppers can follow from a share.
Why one-way fits
The crowd needs to know the next where and when. A one-way update gets it to them without another social post that the feed hides.
What follo is
follo is a one-way notification service that lets people follow a person, business, product, event, group, property, waitlist, or other subject through a link or QR code and receive updates from its owner.
Read next
Questions
Can each vendor have their own follo?
Yes. Vendors can make their own, and the market can have its own for dates and places.
Does follo handle vendor sign-ups?
No. follo sends updates to shoppers who follow; vendor logistics stay where they are.
Does a market follo expire?
No. An Event follo has no price, so it stays active until you unpublish it.