For listing agents
In this market, interest is too valuable to lose.
They like the house. They want to keep an eye on it. But something is keeping them from moving forward: price, payment, timing, condition, financing, or something you may not know yet.
follo helps you find out, and keeps the interested ones within reach.
Follow first. Lead later.
Create a follo See Buyer Pulse
Free includes one active listing. Followers are notified in follo; email comes with paid plans.
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They follow instead of disappearing
14 Alder Lane
Follow
- They explore what could make it work What's keeping you from moving forward? Monthly payment Which of these could make a difference?
- Something changes, and they hear about it 14 Alder Lane: update now The seller is offering $7,500 toward closing costs.
- When they're ready, they say so Have Jane contact me
Find out what it may take to move the deal forward.
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What are buyers in my market waiting for?
Buyer Pulse: see what buyers are saying in your market
Buyer Pulse shows what local Realtors are hearing right now: rates, monthly payment, asking prices, seller concessions, needing to sell first, and the other things keeping buyers on the sidelines.
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What's holding back the people following this listing?
Buyer Feedback: hear from the people already watching
Every Property follo gives its followers a simple way to say what's holding them back and add a comment, and you don't set anything up. Nobody has to answer, and nobody is pushed into a sales conversation.
You see the totals and comments once five people have answered, never who said what. A follower's email reaches you only when they choose to share it.
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How do I keep them connected and bring them back?
follo: give that interest somewhere to stay
A buyer follows the listing. When something changes, like the price, an open house, a seller credit, a repair or the timing, you can bring them back.
When they're ready, they can ask a question, request a showing, or have you contact them.
Quiet interest shouldn't disappear.
Sometimes the difference is one change.
- A lower price
- A seller credit
- A financing option
- A repair
- Another open house
- Better timing
The hard part is knowing which change matters, and getting it back in front of the people who already cared.
Buyer Pulse helps you understand the market. Buyer Feedback helps you understand the hesitation around your listing. follo helps you reach those interested buyers again when something changes.
Understand. Adjust. Re-engage.
Start with the market.
What are buyers in your area actually waiting for? Buyer Pulse shows what local agents are hearing right now, and how nearby markets differ. Now in the Nashville area.
Free. Contribute your experience to unlock the latest local pulse.
Have a listing with interested buyers waiting on the sidelines? That's where follo comes in.
Interested doesn't always mean ready.
A buyer may love the house and still hesitate because the payment is too high. Or they need to sell first. Or they want the seller to address something. Or they're simply waiting.
That doesn't mean the interest is gone. It may mean the deal isn't ready yet.
follo gives that quiet interest somewhere to go.
How it works
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Create a Property follo
Use the address as the title and add the list price. It takes a minute.
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Share the link or QR code
In the listing description, on the sign rider and flyer, in social posts and at the open house.
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Interested buyers follow
One tap from the follo page. You see how many are following.
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Send an update when something changes
Pick a ready-made message or write your own, and every follower hears it.
Perfect for open houses and listings
What you can send
14 Alder Lane: price change
Now listed at $415,000.
14 Alder Lane: open house
Open Sunday from 1 to 4. Stop by.
14 Alder Lane: custom message
The seller is offering $7,500 toward closing costs.
14 Alder Lane: status change
Back on the market after the buyer's financing fell through.
Works alongside the marketing you're already doing
follo doesn't replace the MLS, listing sites, your property website, social ads, signs or open houses. It's one more link on them, for the buyer who isn't ready for the bigger step.
Questions
Do I need an MLS integration?
No. follo is a link and a QR code you add to the marketing you already do. It doesn't connect to the MLS.
My website already has a Save button. Why add follo?
A save stays on that one site, and the site decides what the buyer hears, if anything. A follo goes everywhere the listing does, from the listing description to the sign and the open house, and you write the updates yourself: the price change, the open house, the seller incentive.
Who sees a follower's feedback?
You see the totals and comments once five people have answered, never who gave which answer. A follower's email reaches you only when they share it, by asking a question, requesting a showing or asking you to contact them.
Can the price go up?
Yes. A property's Price change template covers a rise or a drop.
What happens when it sells?
Mark the follo sold and send the Sold update; followers learn it's off the market.
What follo is
follo is a one-way notification service that lets people follow a person, business, product, event, group, property, waitlist, or other subject through a link or QR code and receive updates from its owner.
Don't lose the buyer who isn't ready today.
Free includes one active listing. No credit card needed.