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For for sale by owner

Sell your home and keep buyers in the loop

Without an agent, every curious driver-by is a call you might miss. A follo on your sign lets buyers follow the house and hear your news without phoning you.

A house with a front lawn and a yard sign reading For sale, by owner, with a follo QR code card hanging below it that says Scan to follow, get open house alerts.

How it works for you

  1. Create a Property follo for your home

    Use the street address and your asking price.

  2. Put the code on your sign and flyers

    Buyers scan it from the curb at any hour.

  3. Tell buyers what's new

    Open houses, price changes and, when it's done, that it sold.

Example messages

212 Cedar Court: open house

Open Saturday from 10 to 1, with coffee in the kitchen.

212 Cedar Court: price change

We've lowered the asking price to $289,000.

212 Cedar Court: sold

The house is under contract. Thank you for looking.

Where the QR code goes

A QR sticker on your for-sale sign and on the flyers in the box by the curb.

Put the link in any online listing you post yourself.

Why one-way fits

You want to reach interested buyers without handing out your number to everyone. One-way updates give them the news and leave contact up to them.

What follo is

follo is a one-way notification service that lets people follow a person, business, product, event, group, property, waitlist, or other subject through a link or QR code and receive updates from its owner.

Read next

Questions

Do I need a listing site?

No. follo works with a yard sign alone; add a link to any listing if you have one.

Will buyers have my phone number?

Only if you put it in an update.

Does my follo expire?

A follo with a price expires 30 days after you last confirm it; renew it from the item page while the home is for sale.

Get started

Create a follo How follo works