How it works
Don't let a click-away get away.
Setup takes one link per item. After that the work is deciding when to tell people something worth hearing.
The five steps
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The seller creates a follo
Add the original listing URL, title, price, and optionally a short description and one photo. follo does not copy or replace the full listing.
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Add the follo link
One short link on each item, wherever you sell: Marketplace, Shopify, eBay.
Each item gets a fixed follo.ad link, so it works even where you can't paste code.
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Shoppers follow the item
An email address is enough. follo uses a passwordless sign-in link, so there is no password and no profile to fill out.
You see the follower count per item.
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You give them a reason to come back
Lower the price and send the alert the same minute. Or write one yourself — an offer, a restock, a heads-up that the last one is going.
Nothing sends on its own. Every send is recorded on the item with the number of people it reached.
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Followers return to the listing
The email links to the follo page, whose primary action opens the seller's original listing.
What each side sees
What the seller sees
A list of items with follower counts, how many notifications each has sent, and a record of everything that went out. Prices and offers are changed from the same screen.
What the shopper sees
One list of everything they're waiting on, and an email the minute a price moves. Unfollowing is one tap, so the list stays honest.