Use case
Help people not miss it
People miss things they would have loved because they heard too late. A follo lets them ask to be told, and you tell them in time.
Why people need this
The audience for an appearance or a release is scattered across feeds that bury your post within an hour.
Followers chose to hear from you about this one thing, so the announcement lands where they will see it.
Three situations
DJ Marlowe: new event
Added a late set at The Loft on the 14th. Doors at 9.
Northline Goods: promotion
Twenty percent off everything on the back wall this weekend only.
Riverside Night Market: schedule change
Opening an hour early on Friday for the holiday.
How sharing works
Print the QR code on posters and programs and put the link in your newsletter and bio. Everyone who might want a reminder can follow in seconds.
See promotions, events and classes.
Why one-way fits
An announcement works best when it is short and arrives once. Followers don't need a discussion, just the date and the place.
What follo is
follo is a one-way notification service that lets people follow a person, business, product, event, group, property, waitlist, or other subject through a link or QR code and receive updates from its owner.
Where this fits
Questions
Can I announce something weeks ahead and again on the day?
Yes. Send an announcement when it's booked and a reminder on the day. Each follo can send up to three updates in any 24 hours.
What does a follower need?
Only an email address. There is no app to install and no password.
Can followers reply?
No. Updates go one way, which keeps them short and keeps your inbox quiet.