For stores
Tell regulars about your promotions
Your best customers already walk through the door; the hard part is reaching them between visits. A follo at the register lets them ask to hear from you.
How it works for you
-
Create a Business follo for the shop
Title it with the store name. Add a link to your website if you have one.
-
Put the code at the register
Customers scan it while you ring them up, or from the window after hours.
-
Send what brings them back
A promotion, a new arrival or a change to your hours.
Example messages
Northline Goods: promotion
Twenty percent off all linen this weekend, in store only.
Northline Goods: new arrival
The walnut cutting boards are back, in two sizes.
Northline Goods: hours update
Open until 8 on Thursdays through December.
Where the QR code goes
A small sign at the register, a sticker in the front window, and the follo link printed on every receipt.
If you sell online too, add the link to your order confirmation emails.
Why one-way fits
A store update is a heads-up, not a conversation. One-way keeps it short and keeps customers from feeling enrolled in a mailing list they never wanted.
What follo is
follo is a one-way notification service that lets people follow a person, business, product, event, group, property, waitlist, or other subject through a link or QR code and receive updates from its owner.
Read next
Questions
Is this a loyalty program?
No. follo sends your updates; it doesn't track purchases or points.
How often should a store send updates?
Whenever there is something worth hearing. follo allows up to three per follo in any 24 hours.
Can I sell items through follo?
No. follo tells people about your store; the sale happens at your register or website.